DFS to sponsor Crufts in 2010

The Kennel club have confirmed that the furniture manufacturer DFS will be the main sponsor tor the crufts dog show in 2010. They are to replace Pedigree petfoods as the principal sponsor of the show.

This is the first time that a main sponsor will not directly related to the pet industry and many may feel this is a strange move, however both parties are very happy with the agreement.

The kennel Club Chairman Ronnie Irving has said “This exciting development will enable us to make sure that the event is better then ever before”.

DFS chariman Lord Kirkham stated “We are proud to be involved with an event dedicated to ensuring dogs enjoy happy, healthy and comfortable lives”.

who know, maybe DFS might start manufacturing some designer dog beds to go with their furniture!!! We shall have to see.